During this harsh economic time, it is important to realize all the great things cosmetic surgeons can offer their patients. There are three main points that I believe are the keys to driving the cosmetic surgery industry throughout 2010.

First is the new, emerging technologies and applications. The advancement of lasers and the prolific results they can provide to the patients continues to impress practitioners. Some of the most significant changes have occurred in the use of fractionated lasers, automated lipolysis and a few specialty areas such as the use of lasers in the treatment of nail fungus.

Second is the great push with gynecologists pursuing cosmetic surgery. The scientific research incorporating the two has created the cosmetogynecology specialty. This specialty is fast growing and includes some of the best OB/GYNs practicing and continuing the education of cosmetic surgery.

Third is the field of the less costly but highly effective cosmetic procedures. For example, there has been a high demand for fillers and laser oriented procedures that require less money and less downtime for recovery. As a result, the patient is saving some money and is able to return to work quicker. It is a win-win situation as long as patient safety is still being practiced.