Nationwide, a growing number of people are turning to cosmetic procedures to put their best face forward as they look for a job – or try to hold on to the one they have. A survey of physicians by the American Academy of Facial Plastic and Reconstructive Surgery showed that 75 percent of them said they had treated patients who requested facial plastic surgery to stay competitive in the workplace.

”Youth is becoming more and more emphasized in the workplace,” said Dr. Steven Pearlman, past president of the organization.  “The seasoned experts, once pictured in ads with lots of wrinkles, have been replaced by young go-getters with multiple degrees and the appearance of boundless energy.” Read the whole story published by Miami Herald.

For thousands of years, body hair has been viewed as a legacy from prehistoric times and as the expression of the wildly libidinous and animal tendencies of Homo sapiens. For many cultures, trimming, plucking and twirling out pubic hairs is just part of life.

This article in San Francisco Sentinel is a vivid explanation of why laser hair removal is so popular and bound to remain the most desired laser procedure as more consumers become aware of this permanent hair reduction option.

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Chiropractic and pain management clinics are getting into aesthetic medicine. Some of the more forward looking doctors in the field realize the potential of the growing market and feel that laser aesthetic procedures are a natural extension of their core business.

For these chiropractors, adding aesthetic services has been a plus. Not only have they benefited from an entirely different client base, but they’ve offered reasons for established patients to come in more regularly. And correcting cash-flow issues has been a real plus.

But aesthetic services will not fit every practice. Chiropractors need to learn about the new treatments they’re considering and measure the potential benefits against possible drawbacks. If space or staffing is an issue — or if new marketing methods do not seem feasible — reconsider.

Aesthetics can offer a brand new way of approaching a chiropractic practice, complementing existing holistic services for a growing baby-boomer market.