Primary care providers chose their profession out of a desire to help patients live better and longer lives according to the Hippocratic Oath. But the winds of change are blowing stronger across the landscape of medical practices throughout America. Now, more than ever, practitioners wishing to fulfill their calling are increasingly challenged on all sides by the pressures of time, patient demands, and complexity in the health insurance industry, government involvement and economics.

Many primary care providers (PCPs) find themselves on a treadmill, trying to maintain the highest standards of care while also endeavoring to achieve the rewards they and their families deserve to compensate the years and high cost of medical training and the long hours devoted to this most noble profession. There are several strategies to bring the economics of medical practice back into balance: work more hours and see more patients (not usually possible); raise fees (not practical given insurance industry dynamics); cut costs further (many practices are already close to a point of diminishing returns); or offer new, cash-based medical services.

The first question many PCPs have when they consider the topic of offering aesthetic laser services is: are these procedures medical treatments? All aesthetic lasers currently on the market are federally regulated medical devices under the jurisdiction of CDRH/FDA. Virtually every state regulates the use of these lasers and limits their use to either a medical doctor (M.D., D.O., D.M.D.-M.D.) or to a nurse or physician’s assistant, operating the device under the license and supervision of the doctor.

Since the time of Hippocrates, physicians have focused on healing the sick and injured. During the last 20 years or so, physicians have increasingly turned their attention to patients who were neither sick nor injured in a traditional sense. Consider the dramatic rise in prescriptions for conditions such as clinical depression, anxiety, incontinence, restless leg syndrome, insomnia and many other conditions that are not typically life-threatening. Society has now accepted the idea that part of a person’s health and well-being relates to their emotions and their psychology. And not surprisingly well-being is strongly linked to physical appearance. So it is understandable that once basic health needs of populations have been satisfied, patients want to look and feel better. PCPs can meet this need by offering quality aesthetic services using good marketing and customer care practices. (more…)

Nationwide, a growing number of people are turning to cosmetic procedures to put their best face forward as they look for a job – or try to hold on to the one they have. A survey of physicians by the American Academy of Facial Plastic and Reconstructive Surgery showed that 75 percent of them said they had treated patients who requested facial plastic surgery to stay competitive in the workplace.

”Youth is becoming more and more emphasized in the workplace,” said Dr. Steven Pearlman, past president of the organization.  “The seasoned experts, once pictured in ads with lots of wrinkles, have been replaced by young go-getters with multiple degrees and the appearance of boundless energy.” Read the whole story published by Miami Herald.

For thousands of years, body hair has been viewed as a legacy from prehistoric times and as the expression of the wildly libidinous and animal tendencies of Homo sapiens. For many cultures, trimming, plucking and twirling out pubic hairs is just part of life.

This article in San Francisco Sentinel is a vivid explanation of why laser hair removal is so popular and bound to remain the most desired laser procedure as more consumers become aware of this permanent hair reduction option.

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