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Today, people are doing all they can to ensure their job security. Taking prolonged periods away from their job could result in termination: if a company can get along without you for a couple of weeks then you obviously aren’t that valuable.

Thus the cosmetic surgery industry has seen a significant increase in the non-invasive and less costly procedures including Botox, other injectables and aesthetic laser treatments. The reasons for this increase is because these types of procedures are extremely effective but require less or no downtime and allow the patient to return to work quicker, sometimes literally after lunch.

Cosmetic procedures are becoming an integral part of employee’s routines to look their best for their jobs. Looking young and feeling young can be a strong component to get or keep a job – that is why more people are seeking affordable but effective cosmetic procedures.

During this harsh economic time, it is important to realize all the great things cosmetic surgery and aesthetic clinics can offer. There are at least three key factors that will drive the aesthetic demand and cosmetic surgery industry in 2009.

First is the new, emerging technology within the industry. There is the advancement of laser technologies and the prolific results new lasers can provide to the patients. Laser get safer, more versatile and provide much better results.

Second is the great push with gynecologists and some forward-looking family physicians pursuing cosmetic surgery. The scientific research incorporating the two has created the cosmetogynecology specialty. This specialty is fast growing and includes some of the best OB/GYNs practicing and continuing the education of cosmetic surgery. As medicine transforms into anti-aging more physicians will add aesthetic treatments to their core practices.

Third are the declining costs of highly effective cosmetic procedures. There is a strong demand for dermal fillers and lasers – and the cost of treatments and the downtime for recovery continue to drop. The patient is saving some money and is able to return to work quicker. If the patient is happy – she or he will come back to the practice for more. It is a win-win situation both for the patient and for the aesthetic practice.

The American Academy of Cosmetic Surgery is a professional medical society whose members are dermatologic surgeons, facial plastic surgeons, head and neck surgeons, general surgeons, oral and maxillofacial surgeons, plastic surgeons, or ocular plastic surgeons — all of whom specialize in cosmetic surgery.

The AACS has completed its annual Procedural Survey and the most notable finding is the shift towards non-invasive laser treatments.

Over the past three years, cosmetic surgeons have seen a significant increase in both males (456%) and females (215%) electing to have laser resurfacing. Laser resurfacing is performed with a carbon dioxide (CO2) laser that delivers short bursts of high-energy laser light to minimize wrinkles and lines on the face. In addition, laser hair removal has jumped to the overall number two most performed non-invasive cosmetic procedure.

“Cosmetic surgery technology is advancing at the speed of light,” states AACS President Patrick McMenamin, MD. “As we learn more about the cosmetic uses for lasers, the more patients benefit from effective results and quicker recovery time. It is an exciting time for both cosmetic surgery patients and physicians.”

Although the economy is struggling, these laser procedures seem to be recession resistant. For instance, laser resurfacing has seen an approximate $450 decline in price since 2002. “As long as these procedures are effective and affordable, their demand will continue to remain steady.”

Other notable findings from the survey include:

In 2008, cosmetic surgeons have seen a 29% increase in their female clientele. Despite the economy, women are continuing to invest in their appearances. In addition, cosmetic surgeons have seen a 2% decline male patients proving that when times are tough, cosmetic surgery is the one of the first things men delete from their wish lists.
The top three most performed invasive cosmetic procedures in 2008 include: liposuction, blepharoplasty and breast augmentation; while the most popular non-invasive cosmetic procedures were Botox(R) injections, laser hair removal and hyaluronic acid.

The 2008 Procedural Data is based on a survey of U.S.-based AACS members completed in December 2008. The entire report, conducted by RH Research, is available by contacting the Academy.

Related Documents

• AACS 2008 Procedural Survey Results
• AACS 2008 Procedural Survey Fact Sheet
• AACS Economic Fact Sheet

What  do Dragons’ Den millionaire Duncan Bannatyne, hearthrob George Clooney and U2 frontman Bono have in common?

All three having gone under the knife in recent years to remove tired-looking eye bags.

Cosmetic surgery clinics report a massive increase in demand for the procedure – known as blepharoplasty – among men.

And some are putting its popularity down to the fact that men are increasingly desperate to look young and energetic to protect themselves in the workplace. It’s important to project a positive, can-do attitude at all times. Eye bag removal reshapes the upper and lower eyelids. But it’s not cheap.

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