Chiropractic and pain management clinics are getting into aesthetic medicine. Some of the more forward looking doctors in the field realize the potential of the growing market and feel that laser aesthetic procedures are a natural extension of their core business.

For these chiropractors, adding aesthetic services has been a plus. Not only have they benefited from an entirely different client base, but they’ve offered reasons for established patients to come in more regularly. And correcting cash-flow issues has been a real plus.

But aesthetic services will not fit every practice. Chiropractors need to learn about the new treatments they’re considering and measure the potential benefits against possible drawbacks. If space or staffing is an issue — or if new marketing methods do not seem feasible — reconsider.

Aesthetics can offer a brand new way of approaching a chiropractic practice, complementing existing holistic services for a growing baby-boomer market.

A general drop off in plastic surgery procedures has become an obvious trend evidenced by many surveys. Consumers opt for less invasive and less expensive cosmetic procedures, such as dermal fillers and light-based aesthetic treatments. Among the procedures on the rise are Botox, dermal fillers, laser skin resurfacing, skin rejuvenation with skin tightening, laser treatments of age spots and spider veins.

Another story with comments by several plastic surgeons published in clarionledger.com adds to the following prevailing trends in aesthetic medicine:

• Expensive plastic surgery procedures (reconstructive and cosmetic) continue to decline:
  • Consumers who do not have money now put off their elective surgeries indefinitely;
  • Consumers with savings prefer to wait out the storm;
  • Consumers with some savings seek loans with reasonable terms to cover their surgeries – they do not want to let go of their cash;
  • Before setting up the first appointment, consumers do their research on how much cosmetic treatments will cost; before the recession, they would come in and ask all their questions.
• Medical practices see their profit margins slimming as patients seek less expensive procedures, do a lot more of price shopping, and use up all incentives (coupons and discounts) before committing to a treatment package;
• Physicians’ costs are on the upswing as they have to spend more on marketing, advertising and customer service.

Aesthetic physicians are being forced into turning into businessmen more than ever before. Those who have adapted stand to gain tremendously when consumer spending turns around.

A growing number of physicians are supplementing their traditional practices – and incomes – with cosmetic and aesthetic procedures such as Botox injections, laser facials, laser hair removal, spider vein removal and, in some cases, cosmetic surgery, – writes Wichita Health Care Examiner Andi Atwater.

Traditionally the domain of plastic surgeons and dermatologists, the business of beauty is booming among “non-core” physicians whose certifications and practices include family medicine, obstetrics-gynecology and ophthalmology.

Physicians who become successful in the field of medical aesthetics are typically the ones who are forward looking, passionate about anti-aging and with a good business sense. A small treatment room, focus on a few procedures and a little marketing to their existing customer base is all they need to start doing what they like and add significant revenue to the practice.

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