There are very inspiring articles in Cosmetic Surgery Times about the use of current Internet technologies, which allow some physicians to stay on the edge, effectively market their practice and blog about it.

Read the article about physician’s online presence and another one about social networking.

Marketing of any private medical practice, and in particular of a fee-for-service aesthetic clinic has become more important than ever given the current state of the economy.

Online marketing has proven to be the most effective, measurable and sustainable type of marketing offering the highest rate of return on the investment. It is also the most overlooked and underestimated type of marketing among doctors.

Technological advances in medical aesthetic lasers have been dramatic in the last few years. It is important to keep up and update your armamentarium as well as treatment protocols. This well illustrated book by respected authorities in the field provides the answers for the commonly encountered problems. Even established laser practitioner will be interested to learn about new generation of lasers and combination treatments.

LaserOffers.com

This is the book that should be in every aesthetic practice.

As the number and variety of medical aesthetic lasers increase, it is timely to review which lasers are best for which procedures. This well illustrated text from respected authorities provides the answers for a number of commonly encountered problems. Even established laser surgeons will be interested to learn about newer lasers, such as fractionated lasers, and methods to combine lasers and adjunctive procedures for a better esthetic result.

LaserOffers.com

This is a book that should be in every aesthetic practice.