Patients can have bigger dreams when you break costs into smaller pieces.

When the economy is down, people tend to cut cosmetic procedures from their budgets, as they see it as a “want” instead of a “need.” For doctors this can mean fewer procedures in their practices. There are many credit card based financial products that can help patients realize that the procedures they have been wanting are affordable – even in today’s economy. Plans are available for 18 and 24 month no interest plans as well as 48 month extended payment plans that help break total costs into more manageable monthly payments. In addition, there are no down payments, so patients can get their treatments started faster.

Practices can save valuable time with the online reporting system that lets them submit applications electronically, view application statuses, track patient financing performance and even set goals for the upcoming year.

Practitioners should not provide links to these financing offers on their websites. Instead, publish a statement, which clearly says that financing is available and have your patients come to the office, where your staff will help them submit the application, explain all benefits and schedule the procedure.

The aesthetic physician or the head of the group if several doctors work together.

The financial shock we are trying to cope with has made us sharper. The star of the practice is what can make a difference for a cash paying consumer comparing several aesthetic practices during the online research.

What can help you look more impressive in the eyes of today’s web surfing cosmetic patient?

• It’s not about offering the same plastic surgery procedures every doctors offers these days – it’s about daring to work differently and offering innovative presentations of new treatment options with good results and minimum downtime
• It’s not about general marketing with billboards and newspaper ads – it’s about authenticity with style and mostly online
• It’s not about dreaming dreams about “buying an expensive laser system… and they will come” – it’s about educating, engaging and pursuing prospects to come for a free consult
• It’s not about materialism – it’s about wealth of self, inside and out

Comments?

Medical marketing is a problem for many doctors, but flaws in marketing strategies for aesthetic and cosmetic clinics make the difference between financial success and bankruptcy.

As a doctor, you may work a few hours a week but the virtual doors of your aesthetic practice should always be open 24/7. Using a variety of available web tools, a clinic can offer comprehensive information to the patients considering cosmetic enhancement and dermatology procedures.

Web tools help physicians reach out to patients to give them an abundance of information on the practice, its doctors and staff, and the procedures they offer by way of web video documentaries, graphic animations, patient testimonials, an updated blog, and detailed descriptions of treatment options.

If you start offering a new laser skin rejuvenation procedure, the best way to announce it is to post it on a nice, technologically advanced and user-friendly web page to convey detailed information and demonstration so that your prospective patients can have a better idea of what procedures entail.

Consumers are generally confused by the abundance of advertising and need help from the doctors they already trust to understand what new types of technologies are available and how they can help tighten the skin, erase pigmentation spots, resurface the skin to eliminate fine lines and wrinkles, improve the appearance of sagging skin, and put normal volume back in the face. The combination of all these new procedures allows to custom-fit each particular treatment protocol to what works best for the desires of the individual.

It might come as a surprise to many doctors, but state-of-the-art online marketing and advertising does not have to be expensive. In fact, online spend is the most cost-effective and measurable portion of your medical marketing budget.