Nationwide, a growing number of people are turning to cosmetic procedures to put their best face forward as they look for a job – or try to hold on to the one they have. A survey of physicians by the American Academy of Facial Plastic and Reconstructive Surgery showed that 75 percent of them said they had treated patients who requested facial plastic surgery to stay competitive in the workplace.
”Youth is becoming more and more emphasized in the workplace,” said Dr. Steven Pearlman, past president of the organization. “The seasoned experts, once pictured in ads with lots of wrinkles, have been replaced by young go-getters with multiple degrees and the appearance of boundless energy.” Read the whole story published by Miami Herald.
This year marks the twentieth anniversary of the FDA’s approval of suction lipoplasty systems, commonly known as liposuction. Although versions of it, like suction-assisted lipectomy, had been recorded in medical literature since the 1970s for non-cosmetic uses such as the removal of fatty tumors, it wasn’t until 1989 that it was officially rubber-stamped for aesthetic body contouring.
Lipo means fat. Liposuction is an established and well researched procedure to liquefy and remove (using vacuum suction) stubborn deposits of fat, which are resistand to strenuous exercise and strict diet.
In the last two decades, liposuction’s popularity has escalated—it’s currently the second most popular surgical cosmetic procedure, according to the American Society for Aesthetic Plastic Surgery (after breast augmentation)—and the same is true of its safety and innovation.
The technology developed over the years has paved the way for versions of liposuction that include ultrasound assisted, laser assisted, and Vaser assisted lipolysis. Laser liposuction is one of the more effective and minimally invasive techniques, which allows physicians to achieve excellent results with topical anesthesia and very minor discomfort for the patient.
Regardless of technique, a certain understanding of body proportions play an enormous role in a successful outcome. If this landmark year is the one in which you choose to undergo liposuction, be sure to choose a board-certified surgeon with extensive experience.
We’d all like to believe that we can get and keep jobs based on talent and effort, but these days, many people feel their appearance plays a bigger part than ever before. So, despite tight budgets, job seekers are spending money on cosmetic procedures to increase their employee appeal.
In addition to doctors’ anecdotal accounts of patients citing the tough job market as motivation for undergoing surgical and non-invasive procedures, the American Society of Plastic Surgeons is reporting that 13% of women recently surveyed would consider having a cosmetic procedure to get a competitive edge while interviewing for jobs. Three percent already had.
Those who are already employed are contributing to the continuing rise in less-invasive procedures, not only because they do not want to spend a greater amount of money on more extensive procedures, but because they believe surgery requiring a lengthy recovery time could put their jobs at risk in the current economic climate.
Laser treatments provide the obvious compromise: good results at an affordable price and no downtime.
American Society for Laser Medicine and Surgery Hosts Annual Scientific Conference in National Harbor, Maryland, April 3-5, 2009.
The world’s top laser experts will gather in National Harbor, Maryland, to share innovations in lasers and emerging technologies at the 29th Annual Scientific Conference of the American Society for Laser Medicine and Surgery (ASLMS). “LASER 2009” will be held April 3-5, 2009, at the Gaylord National Resort and Convention Center. Headlining the scientific program are acknowledged leaders in the field who will unveil the latest research developments and clinical studies in laser medicine, as well as present promising devices poised to enhance disease detection and management.
As the ASLMS Annual Conference is traditionally regarded as the premier forum for the introduction of the newest breakthroughs in laser diagnostics and technology, some of the research and techniques are only in the early stages of development. In addition to nearly 1,500 laser specialists in aesthetic surgery, otolaryngology, ophthalmology, oncology, dermatology, photobiomodulation and urology, about 130 industry exhibitors will be on hand to showcase their latest products.
Pilot Study Finds Low-Level Laser Irradiation Significantly Reduces Cholesterol and Triglyceride Serum Levels – Recent studies of the ability of laser irradiation to alter the function of certain transcription (i.e., communication) factors involved in the expression of specific genes prompted researchers to evaluate the efficacy of laser therapy in the reduction of cholesterol and triglyceride serum levels. Early findings of a non-controlled, non-randomized pilot study showed that 75 percent of study participants experienced an overall reduction in cholesterol serum levels.
A Light-Activated, Sutureless Technology For Bonding Corneal Tissue Transplants Offers Superior Wound Healing – Results of randomized testing of two techniques for repair of corneal defects in rabbits – one invasive using traditional sutures; the other using a newly developed laser-activated, sutureless technology called photochemical tissue bonding (PTB) that uses photochemical reactions to create a tight seal will be presented.
Innovations in Laser Surgery Enhance Treatment of Benign and Malignant Laryngeal Disease – Recent advances in fiber-based laser and endoscopic technologies are moving laryngeal surgeries from the operating room to the doctor’s office using local anesthesia. Researchers expect this style of minimally invasive laser surgery will likely lead to enhanced treatment of a number of benign and malignant laryngeal diseases thanks to the clinical benefits of earlier surgical intervention, better conservation of normal tissue, and improved vocal function for patients.
First Human Study of Non-Invasive Cryolipolysis Yields Promising Results in Patients with Love Handles and Back Fat – Findings from the first multi-center study of non-invasive cryolipolysis, a breakthrough technology that is based on the natural biologic vulnerability of fat cells to the effects of cold via controlled energy extraction, confirmed that the procedure is safe and provides fat layer reductions when performed in routine clinical settings. Data based on interim results from evaluations of 32 male and female study subjects will be presented.
New In Vitro Research Shows Laser Therapy Increases Efficiency of Certain Nanoparticles to Target Cancer Cells – Researchers investigating new applications of nanoparticles known as single walled carbon nanohorns (SWNHs) found that when they are exposed to infrared radiation, they have the capability to conduct heat and create local chemical reactions – resulting in enhanced tumor destruction. Laboratory results demonstrating the anti-cancer efficiency of nanoparticles will be discussed.
Just a couple of comments on the recent stats published by The American Society for Aesthetic Plastic Surgery (ASAPS). Full report is available at http://www.surgery.org/press/statistics-2008.php. There is also a good post at the Aesthetic Medicine News.
The report reaffirms our opinion that in tough economic times, small aesthetic luxuries are still in demand. ASAPS’ report, 2008 Statistics on Cosmetic Surgery, outlines that 8,491,861 non-surgical procedures were done in 2008. This is a reduction of 11.7% over 2007, and interestingly the only three growth non-surgical procedures were Calcium hydroxylapatite (Radiance) injections (up 3%), chemical peels (up 2.9%) and laser skin resurfacing which had increased by 12%.
Another important conclusion in the report: many of the non-invasive non-surgical treatments are being preformed by professionals outside the membership of the ASAPS. The public can now get many of these procedures in medical spas and physicians’ offices, i.e. not in operating rooms.
“However, it is clear that the economy is having an impact on the aesthetic medicine industry: its the “Lipstick Effect” in Aesthetic Medicine, a phrase coined by Leonard Lauder, Chairman of Estee Lauder, who saw a huge jump in lipstick sales after September 11th. During times of economic uncertainty, consumers load up on affordable luxuries as a substitute for more expensive items. For physicians in Aesthetic Medicine, the lipstick effect manifests itself in patients choosing laser lipolysis over surgical liposuction or dermal fillers over face lifts.”
Aesthetic non-invasive medical offerings represent the perfect storm between the current economy, medicine and profitability. Dr. Jason Pozner’s comments support this assertion. “Patients aged 35-50 continue to dominate [the cosmetic surgery market], having 45% of the cosmetic procedures, and most commonly getting liposuction and Botox. After the age of 51, the top procedures were blepharoplasty and Botox (32% of the total patient population). For the 19-34 set, the top procedures were breast augmentation and laser hair removal, and for everyone below 18, it was rhinoplasty and laser hair removal.” Even within cosmetic surgery practices, non-invasive procedures are more than competitive in all segments with cosmetic surgery offerings.
Regardless of the economic outlook, the top five non-surgical procedures, as reported by the ASAPS for 2008:
- laser hair removal
- hyaluronic acid dermal fillers
- chemical peels, and
- laser skin resurfacing
These are the treatments that will continue to offer physicians in aesthetic medicine the best options for profitability in 2009.
Today, people are doing all they can to ensure their job security. Taking prolonged periods away from their job could result in termination: if a company can get along without you for a couple of weeks then you obviously aren’t that valuable.
Thus the cosmetic surgery industry has seen a significant increase in the non-invasive and less costly procedures including Botox, other injectables and aesthetic laser treatments. The reasons for this increase is because these types of procedures are extremely effective but require less or no downtime and allow the patient to return to work quicker, sometimes literally after lunch.
Cosmetic procedures are becoming an integral part of employee’s routines to look their best for their jobs. Looking young and feeling young can be a strong component to get or keep a job – that is why more people are seeking affordable but effective cosmetic procedures.
During this harsh economic time, it is important to realize all the great things cosmetic surgery and aesthetic clinics can offer. There are at least three key factors that will drive the aesthetic demand and cosmetic surgery industry in 2009.
First is the new, emerging technology within the industry. There is the advancement of laser technologies and the prolific results new lasers can provide to the patients. Laser get safer, more versatile and provide much better results.
Second is the great push with gynecologists and some forward-looking family physicians pursuing cosmetic surgery. The scientific research incorporating the two has created the cosmetogynecology specialty. This specialty is fast growing and includes some of the best OB/GYNs practicing and continuing the education of cosmetic surgery. As medicine transforms into anti-aging more physicians will add aesthetic treatments to their core practices.
Third are the declining costs of highly effective cosmetic procedures. There is a strong demand for dermal fillers and lasers – and the cost of treatments and the downtime for recovery continue to drop. The patient is saving some money and is able to return to work quicker. If the patient is happy – she or he will come back to the practice for more. It is a win-win situation both for the patient and for the aesthetic practice.
The American Academy of Cosmetic Surgery is a professional medical society whose members are dermatologic surgeons, facial plastic surgeons, head and neck surgeons, general surgeons, oral and maxillofacial surgeons, plastic surgeons, or ocular plastic surgeons — all of whom specialize in cosmetic surgery.
The AACS has completed its annual Procedural Survey and the most notable finding is the shift towards non-invasive laser treatments.
Over the past three years, cosmetic surgeons have seen a significant increase in both males (456%) and females (215%) electing to have laser resurfacing. Laser resurfacing is performed with a carbon dioxide (CO2) laser that delivers short bursts of high-energy laser light to minimize wrinkles and lines on the face. In addition, laser hair removal has jumped to the overall number two most performed non-invasive cosmetic procedure.
“Cosmetic surgery technology is advancing at the speed of light,” states AACS President Patrick McMenamin, MD. “As we learn more about the cosmetic uses for lasers, the more patients benefit from effective results and quicker recovery time. It is an exciting time for both cosmetic surgery patients and physicians.”
Although the economy is struggling, these laser procedures seem to be recession resistant. For instance, laser resurfacing has seen an approximate $450 decline in price since 2002. “As long as these procedures are effective and affordable, their demand will continue to remain steady.”
Other notable findings from the survey include:
In 2008, cosmetic surgeons have seen a 29% increase in their female clientele. Despite the economy, women are continuing to invest in their appearances. In addition, cosmetic surgeons have seen a 2% decline male patients proving that when times are tough, cosmetic surgery is the one of the first things men delete from their wish lists.
The top three most performed invasive cosmetic procedures in 2008 include: liposuction, blepharoplasty and breast augmentation; while the most popular non-invasive cosmetic procedures were Botox(R) injections, laser hair removal and hyaluronic acid.
The 2008 Procedural Data is based on a survey of U.S.-based AACS members completed in December 2008. The entire report, conducted by RH Research, is available by contacting the Academy.