Chiropractic and pain management clinics are getting into aesthetic medicine. Some of the more forward looking doctors in the field realize the potential of the growing market and feel that laser aesthetic procedures are a natural extension of their core business.

For these chiropractors, adding aesthetic services has been a plus. Not only have they benefited from an entirely different client base, but they’ve offered reasons for established patients to come in more regularly. And correcting cash-flow issues has been a real plus.

But aesthetic services will not fit every practice. Chiropractors need to learn about the new treatments they’re considering and measure the potential benefits against possible drawbacks. If space or staffing is an issue — or if new marketing methods do not seem feasible — reconsider.

Aesthetics can offer a brand new way of approaching a chiropractic practice, complementing existing holistic services for a growing baby-boomer market.