A general drop off in plastic surgery procedures has become an obvious trend evidenced by many surveys. Consumers opt for less invasive and less expensive cosmetic procedures, such as dermal fillers and light-based aesthetic treatments. Among the procedures on the rise are Botox, dermal fillers, laser skin resurfacing, skin rejuvenation with skin tightening, laser treatments of age spots and spider veins.

Another story with comments by several plastic surgeons published in clarionledger.com adds to the following prevailing trends in aesthetic medicine:

  • Expensive plastic surgery procedures (reconstructive and cosmetic) continue to decline:
    • Consumers who do not have money now put off their elective surgeries indefinitely;
    • Consumers with savings prefer to wait out the storm;
    • Consumers with some savings seek loans with reasonable terms to cover their surgeries – they do not want to let go of their cash;
    • Before setting up the first appointment, consumers do their research on how much cosmetic treatments will cost; before the recession, they would come in and ask all their questions.
  • Medical practices see their profit margins slimming as patients seek less expensive procedures, do a lot more of price shopping, and use up all incentives (coupons and discounts) before committing to a treatment package;
  • Physicians’ costs are on the upswing as they have to spend more on marketing, advertising and customer service.

Aesthetic physicians are being forced into turning into businessmen more than ever before. Those who have adapted stand to gain tremendously when consumer spending turns around.