Mounting financial difficulties do not seem to have dented the zeal of the Australian women to ‘look better.’ Interestingly men too seem to want to spruce up. More and more of them go for hair removal.

There is an increase in people visiting cosmetic physicians for non-invasive procedures. People want to look good, and it’s not just social reasons – women are also telling us they want to look their best at work. Whether or not this has to do with the competition for jobs in the current climate we cannot be certain.

More women are seeking anti-wrinkle treatments, dermal fillers and laser rejuvenation treatments.

Traditionally in times of financial hardship, retailers often refer to the “lipstick index” – where there is an appreciable increase in sales of lipstick and intimate underwear. However, the savvy modern woman can also now turn to medically proven treatments, with proven efficacy and results.

Men’s increased interest in cosmetic treatments, in particular laser hair removal, will further dilute the “lipstick index”.

Manscapeing, as some call it, has become much more widely practiced – whether it’s getting a manicure, a facial or even removing their body hair or a laser peel, men are increasingly paying more attention to their appearance.

There are a number of reasons why men are choosing hair removal.

Some men want to look buff in a gym. Some think that back hair are embarrassing in a swimming pool.

Athletes want permanent hair reduction – cyclists or swimmers for example, who don’t want the hassle of constantly shaving their legs, and many others want to be hair free. Permanent hair reduction also solves the problem of in-grown hairs which many athletes and club warriors suffer from as a result of shaving.

Laser or light source hair reduction involves the use of lasers to affect the hair follicle. The most common treatment sites include lip, chin, back, underarm, abdomen, buttocks, pubic area, face, chest, arms, and legs.

The use of the term ‘medical’ in advertising by spas– for example ‘medical laser’ or ‘medical hair removal’ – is very misleading for people, as they are led to believe they are receiving treatment from a fully qualified medical professional. It’s important that those considering such treatments do their homework and feel safe in the knowledge they are being treated by a trained medical professional with a focus on their chosen procedure .