As the economy slides south, does that mean our foreheads have to follow suit? Not in the U.S. Non-surgical cosmetic services like dermal fillers and laser treatments are growing more popular, even in the down economy.

According to the American Society of Plastic Surgeons, 59 percent of respondents said in October that the economy had affected their plans for cosmetic plastic surgery but 27 percent said they would consider less expensive procedures like Botox and lasers.

Getting Botox has become about as common as getting a haircut or going to the gym. What used to be a hush-hush procedure deflected by starlets who credited their smooth skin to good genes and sunscreen is now so common that even young people regularly use Botox. And they don’t flinch as 50 units of Botox are injected around and between their eyes.

Dermal fillers, non-invasive laser treatments and a combination of the two is an easy and fast way to look great for 2009, without breaking the bank. This is the only area where aesthetic practices are showing growth. Consumers eager to stay looking young are turning to light based devices as alternatives to cosmetic surgery. Job seeking consumers need to improve beauty in a cost-effective way. They are worried about money, but for $10-a-unit Botox, they can get a fix that will last six months.

The rejuvenation business is a microcosm of the economy at large. Younger people are deferring surgical procedures until they feel more financially secure. Older residents, with cash in reserve, are still going under the knife. And all are seeking cheaper, less-invasive procedures. They can spend $1,500 for a package of skin care and injectables or $7,000 or $8,000 on surgery, and practioners ask them right away, ‘What’s your budget?’ “