Contour Dermatology & Cosmetic Surgery Center in Palm Springs and Rancho Mirage, CA
Dr. Timothy Jochen
“You have to be really into your own numbers and really track it to see if it’s doable.
I used to go more by my gut instinct — and I still kind of do. But I really do a lot of research now. I do a business plan for everything.
Even now when I’m looking at something new, trying a new laser, I’ll write a business plan to see if it’s feasible, if the market’s right for it. It’s pretty boring, but I think it’s really helpful.
There’s so much at stake when you’re running a business. If you make the wrong decision, it can ruin you.”
“You have to stay on top of what parts of your practice are successful and what part isn’t. For example, in the medical field, we do a lot of procedures. Which ones are profitable? Which wasn’t? Where are advertising dollars paying off? Where are they not paying off?”
“There’s been this huge increase in noninvasive or minimally invasive procedures. In the old days, all we had were facelifts, breast augs, nose jobs, those sorts of things. Fillers and neurotoxins have really revolutionized our field, as well as lasers.
I think fillers and botox are extremely exciting because it’s like a lunchtime lift. You can get this done. It doesn’t cost a lot of money. You can look better without looking different.
Lasers I have a strong interest in because I have an engineering background. To me, it’s technology and gadgets. I think they’re very interesting. We have one of the largest collections of lasers in the valley.”
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