Consumer wants to deal with a medical aesthetic professional who specializes in aesthetic and cosmetic procedures and:

• has experience in the fine arts and appreciates the fine nuances of balance and proportion
• understands that changes in millimeters can create profound changes in facial beauty and harmony
• recognizes that the face of today is youthful and defined, never overdone or stylized
• works with each patient individually to achieve a result that enhances each person, creating a revitalized and rejuvenated self
• delivers the best results that do not look “surgical” and with minimal down time
• specializes in the most advanced and innovative techniques available today

Not easy, hah?